The New Approach to Growing Non-Profit Membership & New Sponsors - Branding & Corporate Identity
In this phase of the project, our team of brand architects and strategists analyzed the overall vision and mission of the community-based non-profit and dove into research mode. We reviewed elements of competitor SWOT analysis, market research, KYC (know your customer), persona development, user journey design, and positioning in the market. Our unique perspective and combined experience offered a wide range of options with a very focused approach. Check out some of the work below:
Our corporate identity kits include elements such as business card printing, branded notebook designs, branded backpack designs, sales and investor pitch presentation designs, branded pens and sweatshirts and more! Swag is definitely a great way to make a grand impression!
We designed and printed custom branded printed materials for event galas, fundraising events and local outreach campaigns.
As a Non-Profit Focused on the Arts, the Website Re-Design & Development Had to Reflect Creativity and Innovation in Design
As a trusted partner to the non-profit sector, our custom wordpress design and development services were a great fit for ArtsFairfax. Our goal was to highlight the programs, services and events as well as opportunities to get involved, donate, and support the arts.
Social Media Banners & Avatars
Retaining your current members and attracting new ones to your nonprofit organization is essential.
Here are the 18 tips on how to increase the membership of your nonprofit organization:
Develop your own website - where your current members can hang out and nw prospects can skim through to gather info for your organization;
Organize an open event where new like-minded people could learn more about your organization and the causes it supports;
Follow up with your guests after the event;
Sponsor a local event;
Take part in a relevant industry conference and present your organization to the public;
Have a booth at a fair;
Host a charitable event;
Turn your current members into brand advocates and encourage member referrals;
Volunteer as a group - this will help you meet new people who share the same values and interests;
Create a promotional video that you and your current members could share on your website an social media;
Share video testimonials online;
Personally connect with each new prospect;
Carefully plan your membership benefits - know what your member personas need and deliver it to them in order to nurture their motivation and sense of belonging to the organization;
Give special discounts and perks to your members;
Create an online community by being active on Social Media;
Network with other clubs and organizations;
Introduce your organization to local business via an email campaign or brochures and flyers;
Promote your organization in the local universities & colleges.
Decide on the specific type of your membership program. Depending on the roles your members play in your organization, your membership program would be donor, consumer or advocate-based.
Consider whether you’d have a membership fee or you’d welcome new additions to the team free of charge;
List down what would be the benefits that you’d offer to your members. You need to motivate them to join your cause;
Create a recruitment strategy to grow your membership;
Create a retention strategy that will motivate your members to remain loyal and dedicated to your cause.
Here are 8 tips on how to successfully run a non profit membership program and increase membership retention:
Offer special perks to your members;
Organize members-only events;
Offer membership cards;
Interact with your members on a regular basis;
Ask your members for feedback and their personal opinion on issues related to the organization’s growth, internal policies, promotion strategy and future goals;
Have an internal communication platform and/or newsletter;
Conduct exit interviews with leaving members;
Assign your loyal members special roles in the organization, i.e. a recruitment role, etc.
