CREATIVE AUTOMOTIVE ADVERTISING AND LANDING PAGE DESIGN FOR ESE CARBON
The Challenge:
For choice and value in carbon fiber wheels, ESE carbon is hard to beat. Yet, when the marketing team at ESE Carbon reached out to us, they weren’t generating enough quality leads. Their needs primarily involved optimizing customer engagement, increasing relevant website traffic, and driving conversion growth. We devised a strategy to achieve these objectives, including landing page and newsletter design, PPC management, and crafting content, improving brand visibility and customer engagement.
The Solution:
PPC Setup & Management
Some of the elements we set up include initial keyword match type, negative keywords, initial CPC Bid, budgets, ads & ad rotations, and more.
Newsletter Design & Distribution
Helping the auto dealership customers find the right vehicle for their needs was crucial for this brand. Newsletters facilitated that search.
Landing Page Design & Development.
Increasing conversion rates and ensuring ROAS were meeting the auto dealers expectation, our landing pages had to be top performers.
Social Media Content Creation:
The Result
Since partnering with Socialfix, the updated ESE Carbon website has been received positively and continues to see a positive trend in leads, conversions, and website traffic. As a result of our partnership, ESE Carbon has seen a 25-percent increase in overall traffic and a 31-percent increase in organic impressions, which help extend their brand visibility to a broad local market.
PPC (Pay-Per-Click) advertising is an effective way to drive traffic to your automobile brand's website and promote your products or services. Here are some steps to follow to set up a successful PPC campaign for your automobile brand:
Define your target audience: Determine who you want to reach with your PPC campaigns and what their interests are. This information will help you determine the keywords to target and the type of ads to create.
Choose your keywords: Research and select keywords that are relevant to your target audience and your brand. Use tools like Google AdWords Keyword Planner to help you find the right keywords.
Create your ads: Develop eye-catching ads that highlight the features and benefits of your automobile brand. Make sure your ads are consistent with your brand image and messaging.
Set your budget: Determine how much you're willing to spend on your PPC campaign. You can set a daily or monthly budget to control your spending.
Choose your platforms: Decide where you want to run your ads, such as Google Ads, Bing Ads, or social media platforms like Facebook and Instagram.
Track and analyze results: Monitor your PPC campaigns regularly and use tools like Google Analytics to track your performance. Analyze your data to determine what's working and what's not, and make adjustments as needed.
Continuously optimize: Continuously test and optimize your PPC campaigns to improve their performance and reach your goals.
Take a look at some other automobile brands like Nissan and Toyota that we helped with PPC.
By following these steps, you can launch an effective PPC campaign for your automobile brand and drive traffic, leads, and sales to your website.
Here are some examples of effective email marketing strategies for your automobile brand:
New vehicle launch: Announce the launch of a new vehicle with a series of emails that showcase the features, benefits, and pricing. Use eye-catching images and video to make a strong first impression.
Test drive promotion: Offer a special test drive promotion to entice customers to visit your dealership. Include details on how to schedule a test drive and a link to your website where they can learn more.
Service reminders: Send automated service reminders to customers to remind them of routine maintenance or upcoming appointments. Offer special promotions or discounts to incentivize them to book an appointment.
Seasonal promotions: Run seasonal promotions, such as holiday sales or summer road trip deals. Highlight the benefits of owning a specific vehicle and offer special financing or leasing options.
Customer satisfaction surveys: Send follow-up surveys to customers after a purchase or service appointment to gauge their satisfaction. Use their feedback to improve your customer experience and personalize future communications.
Owner's manual reminders: Remind customers of important information and tips from their owner's manual. Offer helpful advice on maintaining their vehicle and keeping it running smoothly.
Take a look at some other automobile brands like Nissan and Toyota that we helped with email marketing. By using these email marketing strategies, you can connect with your customers and promote your automobile brand effectively. It's important to use a personal and relevant approach to keep your customers engaged and build a long-term relationship with them.
A landing page is a crucial component of your automobile brand's website and can have a significant impact on your conversion rates. Here are some tips for creating an effective landing page design and development for your automobile brand:
Define your goal: Determine what you want to achieve with your landing page. Is it to promote a new vehicle launch, offer a test drive, or generate leads? Having a clear goal will help you create a landing page that is focused and relevant. Know your audience: Understanding your target audience and their needs and interests will help you create a landing page that resonates with them. Use buyer personas to inform your design and messaging.
Keep it simple: Avoid cluttered and complicated designs. Keep your landing page simple, clean, and easy to navigate. Highlight the most important information and use clear and concise language.
Use eye-catching visuals: Use high-quality images and videos to showcase your automobile brand and its vehicles. Use large, bold images and graphics to grab attention and make a strong first impression.
Optimize for mobile: Ensure that your landing page is mobile-friendly and responsive. Mobile devices are increasingly being used to browse the web, and a well-optimized mobile landing page will improve the user experience and increase conversions. Include a clear call-to-action: Include a clear and prominent call-to-action (CTA) on your landing page. Your CTA should be easy to find and encourage the desired action, such as scheduling a test drive or requesting more information.
Test and optimize: Regularly test and optimize your landing page to see what's working and what's not. Use tools like A/B testing to compare different versions of your landing page and make data-driven improvements.
By following these tips, you can create a landing page that is effective and results-driven for your automobile brand. A well-designed landing page can help you generate leads, increase conversions, and grow your business.
As a business owner, you know that personal branding is important. You want customers to remember you and your business, and a website is a great way to do that.
Having a website for your automobile business allows you to share information about your services and products, and it gives you a chance to show off your personal brand.
A website also makes it easy for customers to find you and contact you. And, if you have an online booking system, customers can even schedule appointments or make purchases without ever having to pick up the phone.
In other words, a website is a powerful marketing and sales tool that can help you grow your business.
You want your website to stand out from the rest, and that starts with the design. Here are a few things to keep in mind when designing an automobile website:
Keep it simple. An overly complicated design will only serve to confuse and frustrate visitors. Stick to a clean, easy-to-navigate layout.
Make it visually appealing. Use high-quality images and videos to give visitors a clear idea of what your vehicles look like inside and out.
Highlight the features that set your vehicles apart. Whether it's fuel economy, safety ratings, horsepower, or the personalized services your particular dealership offer—make sure potential customers know what makes your offers the best on the market.
Provide ample contact information. Include multiple ways for visitors to get in touch with you, whether by phone, email, or live chat.
Use responsive design. With more and more people accessing the internet from mobile devices, it's essential that your website be designed with those users in mind. That means making sure the site is easy to view and navigate on all screen sizes.
By following these guidelines, you can create an automobile website that's both stylish and functional.
If you're in the process of designing an automobile website, there are a few key features that you'll want to make sure to include.
First and foremost, your site will need to be visually appealing. After all, potential customers will be looking at photos of cars, so you'll want to make sure that your site's design is sleek and modern.
You'll also want to make sure that your site is easy to navigate. Potential customers should be able to find the information they're looking for without any difficulty.
Finally, you'll want to make sure that your site is mobile-friendly. With more and more people using their smartphones to browse the internet, it's essential that your automobile website can be easily accessed on a variety of devices.
As any good car salesman will tell you, first impressions are everything. The same is true of your automobile website design - if your website doesn't look good, customers will simply click away and go to one of your competitor's sites.
First and foremost, your site must be visually appealing. Use high-quality images of your vehicles, and make sure that the layout is clean and uncluttered.
Second, your site must be easy to navigate. Your automobile website design should focus on creating an engaging and user-friendly experience for visitors Customers should be able to find the information they're looking for quickly and easily.
Additionally, automobile website design should be mobile-friendly, as more and more people are using their smartphones to research and purchase cars.
Incorporating customer testimonials, and featuring easy-to-use contact forms will also help your website attract more potential customers.
Finally, don't forget the call to action! Make it easy for customers to get in touch with you or schedule a test drive. If you follow these simple guidelines, you'll be well on your way to designing a successful automobile website.
In order to make your website stand out from the crowd, you need to focus on design. A well-designed website will capture the attention of potential customers and convince them to stick around long enough to learn about your product.
Here are a few tips to help you create an eye-catching automobile website:
Use bright, saturated colors to grab attention. Automobiles are all about style, so your website should reflect that
Use high-quality images. People want to see what they're buying, so give them plenty of photos of your product from every angle
Make use of negative space. An uncluttered design will help visitors focus on your product, and not get distracted by oversaturated web pages
Automobile websites should be designed to be both informative and visually appealing. Above all, the website should be easy to navigate, so that users can quickly find the information they are looking for.
The home page should provide an overview of the website's content, and each sub-page should be dedicated to a specific topic.
For example, one page could focus on the history of your brand and the cars you offer, while another could provide detailed information about how to maintain a car.
In addition, the website should include a variety of images and videos to complement the text.
Here are a few user-friendly tips to keep in mind when designing your website:
The user experience should be smooth and seamless
Your website should be easy to navigate and organized logically
The design should be clean and modern
You should include high-quality images and videos
You should make sure the content is well-written and informative
Here are a few tips on how to increase traffic to your automobile website:
Automobile Website Design - Make sure your website is designed in an appealing and user-friendly way. Visitors should be able to easily navigate your site and find the information they're looking for
Search Engine Optimization (SEO) - Use keywords throughout your website that potential customers are likely to use when searching for an automobile website. This will help your site come up higher in search engine results pages, and therefore increase traffic
PPC Advertising - Pay-per-click advertising is a great way to get your website in front of potential customers who are already interested in what you have to offer. Target your ads specifically to those who are searching for automobile websites, and you'll see an increase in traffic in no time
Social Media Marketing - Use social media platforms like Facebook, Twitter, and Instagram to promote your automobile website. Create engaging content that will encourage people to visit your site
If you're like most automobile website owners, you're always looking for ways to convert more visitors into leads. Fortunately, there are a number of things you can do to increase your website's conversion rate. Here are just a few ideas:
Make sure your design is user-friendly and easy to navigate. If potential customers can't find what they're looking for on your site, they're likely to give up and look elsewhere.
Use strong calls to action to encourage visitors to take the next step. Whether you're asking them to fill out a form or schedule a test drive, make sure your CTAs are clear and prominently displayed.
Include customer testimonials and reviews on your site. Positive social proof can be extremely persuasive, so showcase what others are saying about your products or services.
Offer something valuable in exchange for contact information. This could be a white paper, an e-book, or even just a coupon code. Whatever you choose, make sure it's something that your target audience will find helpful or interesting.
Here are four common mistakes to avoid when designing an automobile website:
Not making the site mobile-friendly. More and more people are using their smartphones to research and purchase cars. If your site isn't optimized for mobile, you're likely losing out on potential customers.
Not including high-quality photos and videos. People want to see what they're buying before they make a purchase. Make sure to include plenty of detailed photos and videos of the cars you're selling on your site.
Making the site too complicated. Car buyers want to be able to find the information they need quickly and easily. If your site is cluttered or confusing, you'll lose visitors in a heartbeat. Keep it simple.
Not updating the inventory regularly. Nothing is worse than finding the perfect car online only to discover it's no longer available. Make sure to keep your inventory up-to-date so potential customers don't get frustrated.
Avoid these four common mistakes and you'll be well on your way to designing an effective automobile website.
Yes, we do! Check out some of the stellar web designs that we’ve developed for clients to help them boost traffic and convert customers here.
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