eCommerce Enabled D2C Mattress Manufacturer Goes Live!
See how we helped this innovative brand launch a new product.
Order comfort without leaving home
The Challenge: Develop a D2C eCommerce Website for a Startup
Consumers expect to make 40% of purchases directly from D2C brands in the next five years. COVID-19 has accelerated this trend. Smart manufacturers are looking for ways to improve omnichanel strategies, have better control over brand reputation and better understand their customers’ path-to-purchase journey. The Socialfix team set out to create a seamless consumer experience. See what we did below:
The Solution: Showcase Product Highlights w/ Compelling Features
D2C eCommerce Website Design & Development
D2C enabled eCommerce takes full control of the brand conversation with consumers. With one finely-tuned product, this mattress D2C brand invested into its digital technology stack and was able to uniquely stand out in the mattress vertical.
D2C Video Production & Smart Content Marketing
Differentiating and positioning a new mattress startup similar to Casper and Purple Mattress is a challenging task when faced with a startup budget. Our approach was to create a lifestyle brand message that connected with the right audience for this unique product.
D2C Website Design & Build
Direct-to-Consumer (D2C) functionality enables manufacturers to connect and engage with consumers while also providing a clear path to customer journey insights. This leads to much shorter lead-to-purchase cycles and an overall more satisfying consumer experience.
Smart Product Pages
From product features comparisons, to price breakdowns to wellness content - the goal was to stand out in a crowded market of over 150 bed-in-a-box start-ups. Each element on the page was designed to connect with the target consumer and drive further exploration of our client’s innovative mattress product.
Social Proof & Strong CTA
Competing with brick-and-mortar stores in the mattress industry requires a solid foundation of positive reviews, word-of-mouth recommendations and a strong call-to-action (CTA) on every page. We included each of these elements on all product pages to encourage a more interactive consumer experience.
Intuitive and user-friendly interface with a functional search filter
Finding the right product options should be easy, intuitive and even beautiful. Our search filters were designed to provide a seamless and easy product selection experience. An easy purchasing experience allows consumers to focus on product features, warranties and other important buying decisions.
Selecting default sizes
Flexible price settings
One-click selection of a prepared size
Visual Storytelling Through Custom Iconography
Customer Reviews to Build Word-of-Mouth Brand Trust
Enjoy a better night’s sleep
Find out which one of our mattresses is your perfect match
Video Ads for an Omnichannel Experience
Leveraging our inhouse video production and editing capabilities to create smart content was a win for our startup client. As the target audience for this mattress company was an active consumer segment, we create a brand story to highlight the lifestyle brand. “WORK HARD. PLAY HARD. REST EASY.” was a campaign message that resonated with the target demographic. YouTube, display and search ads were the distributio channels we selected for all our smart content to introduce our target demographic to this new mattress product. Our goal was to recognize our consumer across every touchpoint and tell a unified story across the entire journey. We used video to showcase the product’s construction, packaging and features. How do you think we did?
The Result: A Culture of Easy Ordering & Smart Content
Consumers are looking for product data and brand stories. Creating an easy website experience with an intuitive search and filter functionality, a comprehensive product page, and an abundance of smart content while mapping it to each stage of the customer journey was a key performance indicator in this project. The use of social proofing, videos, customer reviews, testimonials and social media posts on key website pages was a good choice when building this start-up’s web presense. What do you think about our work?
